Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture.
Through storytelling, global research, and practical tips, this valuable book will help you and your organization:- Efficiently create and deploy a comprehensive brand strategy across the organization
- Quickly launch new brands or reboot existing brands for growth
- Build tribes from audiences, consumers, clients, and partners
- Lean into the convergence of communication, culture, digital, and technology
This free ebook is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand.
Interested? Hurry! This offer expires on 26 April 2023! |
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