How to Make Your YouTube Videos Advertiser-Friendly

YouTube is eager to reward its busiest members through its Partner Program, which lets you make money through your channel. Apart from being eligible, however, your videos need to be suitable to contain adverts.

What you're aiming for are videos that appeal and don't offend. There are several measures you can take to make sure your channel is as advertiser-friendly as possible. Here are all the rules and best practices you should know about.

What Is the YouTube Partner Program?

Let's start with a quick introduction to YouTube's monetizing scheme. You're eligible to join the Partner Program if your channel ticks the following boxes:

Has over 1,000 subscribers
Has over 4,000 valid watch hours per year on your public videos
Has a linked AdSense account
Complies with YouTube's monetization policies
Is set in a country where the scheme is available

Once your channel is approved, you get to share revenue from ads appearing on your videos. To ensure advertisers even want to associate with your content, you need to prove its value and suitability.

1. Understand What Content Isn't Suitable for Advertisers

When creating content you intend to publish, you should have a sense of the kinds of topics or features that might upset people. YouTube takes the matter very seriously and checks your video for anything even remotely offensive.

This includes but isn't limited to:

Shocking imagery
Inappropriate language
Violent and harmful acts
Adult and sensitive themes
Controversial issues

As you get to know YouTube's full advertiser-friendly content guidelines, keep in mind that the social network and advertisers take context under consideration.

For example, if a video with sensitive content is clearly designed to spread awareness and not shock viewers, it may pass its reviews. However, it may not attract as much attention or revenue as friendlier videos.

2. Create an Advertiser Friendly Video From the Get-Go

Videos don't always need disturbing elements to make a point. When producing yours, add to its entertainment or educational value, while avoiding any of the inappropriate content listed above.

An advertiser-friendly video is as much about the quality of the content as it is about what it features. And, since your video is the heart and soul of an upload, you want that to make a good impression more than anything else.

If you know your video is problem-free, checking the rest of the upload's details for ad-suitability should be a breeze.

3. Make Sure the Title Is Attractive and Appropriate

Monetizing a video means that YouTube will inspect every part of it, especially the title. Your goals are the same as when producing the video: attract your audience without upsetting anyone.

This comes down to avoiding bad keywords that might trigger the platform's suitability alarms. Also, consider not using catchphrases other channels have too, which could undermine your brand's authority, if not start a copyright claim battle.

Ultimately, choose titles that complement your videos and won't cause advertisers to steer clear of you. The more respectful and original you are, the more you can get out of available tools, from the Partner Program to claiming a custom link for your channel.

4. Choose an Appealing Thumbnail

YouTube will even check your video's thumbnail for any inappropriate signs. Since it's often the first taste users get before clicking on your content, it should make a good impression too.

Make sure the still or image you choose is clear and intriguing. Even more importantly, to pass the ad-suitability checks, it shouldn't contain anything that might discourage viewers in terms of text and visuals.

5. Take Care With Details and Keywords in Your Video Description

This is another area that might trip up your video's approval when you least expect it. Carelessly placed text can offend as easily as a stray shocking picture.

Craft your content's description without words that could be taken the wrong way. Keep in mind that an algorithm inspects each upload before a human can, automatically scanning for text defined as "bad."

If your video is flagged as unsuitable for advertising, you can ask for a human review. After all, the algorithm can make mistakes, and controversial content can be acceptable within a video's educational context.

Whatever the case, the description is the perfect place to explain what the content is about, use popular keywords, and demonstrate its value, especially if you know it contains sensitive elements.

6. Add Tags to Boost Visibility to an Advertiser-Friendly Video

As already mentioned, your YouTube video's worth as a source of revenue also depends on how well it performs on the platform. Setting up the upload with everything it needs to reach its target audience is a good strategy.

Tags might seem redundant alongside all the keywords in your title and description, but they can help in making content easy to find. If you use elements common across other channels, this tool can make a difference to your visibility.

But, as always, be careful not to use terms that can backfire, while in the Partner Program or otherwise. Paying attention to even minor details like tags reduces the chances of YouTube censoring your uploads, or advertisers missing them entirely.

7. Let YouTube Finish Checks Before Publishing Your Video

While keeping your channel active and popular is important, successfully monetizing it also requires some patience. On that point, don't underestimate the value of YouTube's checks, an extra pair of eyes to pick up suitability issues you may not have noticed.

For example, an image you find harmless might be a problem for others, so the algorithm will point it out so you can take action. Someone might even claim copyright over the most obscure sound in your video. This can lead to your monetization halting completely until the matter is settled.

The point is that launching a video before YouTube finishes its checks is a mistake. You're better off waiting to see if any issues come up and taking informed steps to solve them. It's a good and free way to avoid getting penalized, if not banned from the platform.

Be Professional When Creating and Publishing YouTube Videos

Being a top YouTuber is a job like any other. Your choices and performance affect your relationship with the platform, including its Partner Program, advertisers, and users. Succeeding here can also benefit your business outside of YouTube.

So, go the extra mile for your channel. Take the time to produce high-quality and advertiser-friendly videos. It doesn't even need to cost you much, as your careful approach will gradually earn you status and revenue.

source https://www.makeuseof.com/how-to-make-youtube-video-advertiser-friendly/